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segunda-feira, 17 de outubro de 2011
Apple sells 4 million iPhone 4S units in first weekend
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quarta-feira, 5 de outubro de 2011
Apple Announces “Cheaper” iPhones: The Old Ones

in techcrunch
Despite predictions to the contrary, Apple did not announce a cheaper, mass market version of the iPhone today. Instead, it announced an upgraded iPhone 4 called the iPhone 4S. It’s the same on the outside, but with all new insides.
However, there are more affordable iPhones now on the market: the old ones. Apple says it’s keeping the iPhone 3GS and iPhone 4 around. Not only that, it’s dropping their prices. Why would Apple keep these aging devices alive? Simple. To battle Android, Symbian, RIM and Windows Phone – especially in emerging markets.
According to today’s announcement, the iPhone 3GS is now free with a contract. The iPhone 4 has been reduced to $99. While the new lower prices are based on 2-year agreements with mobile carriers, the fact that the phones are not being killed off entirely is important.
These are the “new” cheaper, mass market iPhones.
Apple didn’t specify where these discounted devices would be sold, only noting that the iPhone 4S would be available in the U.S., Canada, Australia, U.K., France, Germany and Japan. It would not be surprising to see these older models used as Apple’s inroads into emerging markets, though.
Here’s why:
More people are buying Android smartphones than iPhones. That fact is not in dispute.
According to recent estimates from comScore, Android’s U.S. market share is 41.8% to Apple’s 27%. In Europe, where Symbian still reigns, it’s 22.3% for Android vs. 20.3% for iPhone. Worldwide, some analysts now peg Android as having nearly 50% of the smartphone market.
What iPhone lacks in volume, though, it makes up for in profit, capturing two-thirds of available mobile phone profits in Q2 2011. One could even argue that Apple does not need to provide a low-cost iPhone – it was doing just fine without one, thank you very much.
Apple anounces iphone 5/iphone 4s

In techcrunch
The specs disclosed so far:
- Dual-core A5 CPU, said to be “2x as fast at CPU tasks”
- Dual-core graphics, up to “7x faster than the previous iPhone”
- Battery life estimates: 8 hours talk time on 3G, 14 hours on 2G. 6 hours of browsing on 3G, 9 on Wi-Fi. 10 hours of video playback, 40 hours of music.
- Theoretical download speeds of 14.4Mbps (as opposed to 7.2 on the iPhone 4.) Interestingly, Schiller called out Motorola, LG, and HTC for calling these speeds “4G”.
- World Phone (in other words, the one model will handle both GSM [like AT&T] and CDMA [like Verizon], and it should work well in most countries around the world)
- 8 megapixel camera (Photo resolution: 3264 x 2448). The camera also takes advantage of image processing on the A5 chip, enabling stuff like Face detection and 26% more accurate white balance.
- 1080p video recording with real-time noise reduction and video stabilization (!)
- Voice-controlled personal assistant. You can ask things like “Will it rain in Cupertino?”, or “Can you find me a Greek Restaurant in Palo Alto?”, or “What’s the time in Paris?” and it’ll answer accordingly. This is the culmination of their purchase of Siri back in 2010 — and surprisingly enough, they’re keeping the “Siri” name
Apple Find my friends - Which Parents Can Use To Track Their Child’s Location:
Apple SVP of iOS software Scott Forstall unveiled a new feature that may sound familiar: ‘Find My Friends’, a map-based app that’ll let you see where your friends and family members are, provided they’ve opted into sharing their location with you.
Fire up the app and the location of each of these friends will be indicated by a purplish orb, which could come in handy if you’re trying to figure out how far someone has to go on their commute, or where they are at an amusement park.
Of course, the app sounds quite similar to Google’s Latitude, which has been doing the same thing since early 2009 (Latitude comes pre-installed alongside the Maps application on Android, though you have to opt into it). But Apple’s version includes some features that go a little further (and, once again, will compete with some existing startups).
First: there’s a way to share your location for a few hours at a time, with the feature automatically turning off at a specified hour (a service called Glympse was among the first to start doing this a couple of years ago). It’s a good idea, and one that helps cut back significantly on the creepy-factor associated with these persistant location sharing services.
And there’s a feature that’ll appeal to some parents: they can activate location tracking on their child’s phone, and use parental controls to ensure their kids can’t turn it off. This could be helpful for making sure younger, iPhone touting kids are safe, but it’ll probably lead to plenty of family debates between teens and their parents (my folks wouldn’t have ever tried to get me to use this, but if they did, I would’ve figured out a way to disable it).
All those rumors of deep voice integration in iOS 5 have just been confirmed. Scott Forstall is back onstage demoing the new “intelligent assistant” service, which surprisingly retains its original name: Siri.
Activating Siri requires a quick hold of the home button, and then Siri is ready to listen. So far, Forstall’s demos seem to confirm what we’ve already heard: it’s surprisingly robust, and is a champion when it comes to interpreting voice input.
So far, Forstall has asked Siri the current time in Paris, how the NASDAQ is doing today, and the location of great Greek food in Palo Alto. So far, Siri has answered all queries with aplomb, and the crowd is really getting a kick out of it.